Connect taps the power of personalization and uses multiple touch points across a variety of media to build customer relationships and improve campaigns. With highly relevant and focused messages, you can make smarter connections that engage target audiences, drive sales and build loyalty. Connect links variable-data direct mail, personalized websites, and social media to deliver interactive experiences that prompt customers to act.
Connect enriches your database to further enhance personalized communication. Builtin response mechanisms provide feedback that is the basis for focused and effective messages, while sophisticated analytics show exactly what triggers the best response. Using personalization, Connect increases marketing relevance to improve response rates, lower cost per response, and make every dollar work smarter.