Vera Bradley markets its products through diverse channels that range from company-owned stores to small specialty boutiques and shopping mall kiosks. Marketing collateral changes four times a year with the introduction of new seasonal merchandise. The company’s existing Web2Print site allowed retail partners to access, customize and order marketing assets, but Vera Bradley wanted a more powerful solution with additional features, greater flexibility, faster site updates and a better user experience.
RR Donnelley converted the existing Vera Bradley site to its powerful Streamline platform. The new solution is faster and easier for users. Popular features include dynamic, onscreen proofing, which enables retail partners to view marketing assets as they create them rather than open a separate PDF proof. The check-out process is smoother, previously created assets are readily accessible for reordering, and uploading mailing lists is easier than ever before
Vera Bradley has received an enthusiastic response from its retail partners, as evidenced by increased use of the site and favorable comments on its features, functionality, speed and reliability. In particular, Streamline reduced the length of time required to program art files and add a product to the Vera Bradley site by 50 percent. This significantly increases the speed by which new products can be introduced to their retailers, from weeks to days. Vera Bradley’s marketing department also appreciates the speed with which the site can be updated and the flexibility to change the site skinning with images that reflects the season or specific product promotions.
“Making the process easier for our retail partners was a huge win for us, and my RR Donnelley team has been truly amazing in terms of updates. No matter what I need, they get it done.”
Krista Ruckel, Marketing Project Coordinator, Vera BradleyDownload the Case Study