Roche, a trusted name in diabetes care, was developing a new marketing program for its MicroPump Insulin Delivery System. The purpose of the program was to deliver a complete demo kit to individuals who requested one via the company’s website or phone. This multi-faceted program required letters, brochures, boxes and labels – along with the ability to kit, pack and ship the complete demo kit anywhere in the U.S.
The Printery, an RR Donnelley company in Wisconsin, used its extensive in house capabilities to handle all aspects of production and delivery, saving the time and cost associated with using third-party services. All materials were printed, die cut, scored, folded, glued, assembled and shipped from one central location, and The Printery was able to fulﬁll kit requests within 24 hours.
With the help of The Printery, Roche was able to ship its kit to more than 4,000 consumers and 900 educators. “The Printery helped us give people a ﬁrst hand experience with a leading edge product,” says Kim Stebbings, Director of Marketing – MicroPump/Medingo. “That contributed directly to sales as well as to positive marketplace buzz.” In addition, The Printery’s redesign of the shipping box enabled the package to qualify for ﬁrst class postage rates, saving $15,000 on postage. Roche’s program earned it a coveted Gold Winner from The Aster Awards 2010 (Excellence in Medical Marketing), sponsored by Creative Images, Inc. and Marketing Healthcare Today.Download the Case Study